There are many social media platforms, so how do we decide which ones are appropriate to use for our business? The answer is determined by our place of residence. As a first step we check what is happening worldwide, but if our targeted clients are located in the local market, we pay special attention to the prevailing trends. In addition, the age range of our ideal clientele needs to be taken into account. Furthermore, where they “hang out” is something that you should take into consideration.